Case Studies: Run for the Dream

Run for the Dream Case Study

I was brought into create a new branding concept for this

Half Marathon Fundraiser.

The client wanted something timeless, that obviously appealed to runners and promote the beautiful location and destination of Williamsburg, Virginia.

I wanted it to run ahead of the pack in perceived prestige and attitude.

Serious runners are a truly different breed.

In the race, it is a run against oneself and the clock;
a unique solitary, often deeply personal challenge celebrated only at the end with a mass of friends and family.

I think I was able to capture that.

And apparently the runners did, too.

By race daytime number of registered runners outpaced the previous years event by 38%.